A constitutive model of viscous behaviour of short-fibre reinforced composites (SFRC) where complex distributions of fibre orientations are taken into account is proposed in this work. The approach considered for the computation of composite macroscopic behaviour is based on an additive decomposition of the state potential. The SFRC is assimilated to an assembly of several fibre media embedded in a polymeric matrix medium. One of the main assets of this approach is the possibility to model reinforcement with complex distributions of fibre orientations. Moreover, this decomposition allows the implementation of complex behaviour laws coupled with damage models. The polymeric matrix behaviour is typically strain-rate sensitive, i.e. viscoelastic-viscoplastic. This property has to be taken into account when the modelling of the composite behaviour over a large range of strain rate is intended. Therefore, a viscoelastic constitutive model, based on a generalised Maxwell model, and a viscoplastic correction scheme, based on an overstress approach, are implemented for matrix material. The developed constitutive model is then coupled to two damage laws. The first one is introduced in the framework of Continuum Damage Mechanics in order to model the ductile damage behaviour of the matrix material. The second one deals with fibre/matrix interfacial degradation through an interfacial debonding law. In order to identify the parameters involved in the present model, experimental tests are performed (case of polypropylene reinforced with short glass fibres). Micro-computed tomography is used for the characterisation of the fibres distribution of orientation. The efficiency of the proposed model is demonstrated by comparisons between numerical and experimental responses in different loading conditions, including dynamic loadings.